on the W i n g s of
Cash management
banks aim to expand
the sharing of ideas
from—and among—
their corporate clients.
—BY JOHN HINTZE
While the arrival of the likes of Twitter, Face- book and You Tube
in global treasury services is not likely to
help foment revolution, banks’ use of social
media channels and features to service cor-
porate customers does promise to introduce
profoundly more interactive relationships.
Banks have been reaching out to consumers
through social media for a few years now, but the
uptake at the business-to-business level has been
slow. security is a concern, and the more experienced
executives running corporate finance departments—a
polite way of saying the 50-plus crowd—tend to show
less enthusiasm for adopting the latest technol-
ogy. Nevertheless, at least
a few national banks plan
to launch social media initia-
tives this year that are intended
to facilitate the flow of ideas
between the bank and its trea-
sury customers as well as among
those customers.
